Hollywoodbets logo to appear on the back of all Official Umbro shirts worn by The Bees’ First Team and B Team players and Women’s squads as part of new two-year partnership


Brentford Football Club is pleased to announce that a two-year deal has been reached with Hollywoodbets, that will see the community-focused company become its Official Betting Partner.


Beginning with the visit of Middlesbrough on Saturday 7 November, Hollywoodbets’ logo will appear on the back of all Official Umbro home, away and third shirts worn by The Bees’ First Team and B Team players and Women’s squads.


From a single betting shop in South Africa two decades ago, to the largest bookmaker in that country with 85 shops and its recently launched United Kingdom and Irish online sites, Hollywoodbets Sportsbook and Casino has grown both at home and in bringing its unique brand to the global market.


With an extensive Sportsbook offering – utilising the newest technology, the best partners and the years of experience possessed by its team – Hollywoodbets aims to bring a personalised entertainment experience to its international customers.


In South Africa, the yellow star and the purple background has a brand identity synonymous with the pride of the nation. Involved in initiatives from grassroots up to national campaigns, Hollywoodbets endeavours to remain involved in its communities. Bringing this across to the international brand, Hollywoodbets’ first endeavour was a sponsorship of Dundalk Stadium in Ireland.


James Parkinson, Commercial Director at Brentford Football Club, said: “Hollywoodbets plays a significant role in its communities, both in South Africa and abroad. Working with our award-winning Community Sports Trust, Brentford Football Club has always been at the heart of its local community, so we look forward to a partnership with Hollywoodbets that shows a great deal of local involvement. This partnership will provide both brands with exposure in different markets.”


Devin Heffer, Hollywoodbets Brand and Communications Manager added: “Hollywoodbets is proud to be announced as the Official Betting Partner of Brentford Football Club. This is Hollywoodbets’ first step into football sponsorship in the United Kingdom, which coincides with the opening of our online operations in the UK and Ireland.


“South Africa is a football-crazy nation. This passion is not confined to the local scene. Nearly every single South African football fan has his or her favourite team(s) in the English football leagues. We believe that having a Championship team associated with a local brand will generate greater interest and The Bees can expect an enhanced fan base from the Rainbow Nation.


“Brentford FC has a rich football history spanning 131 years and has ambitions to be a Premier League club. We look forward to providing our full support to The Bees and joining their fans in being a part of this ultimate goal.


“Hollywoodbets is extremely passionate about the communities we operate in. We look forward to interacting with Bees fans and participating in Brentford’s community initiatives. Hollywoodbets supports 106 grassroots football teams in South Africa.


“Other major sponsorships include the Hollywoodbets Dolphins franchise and the Hollywoodbets Kingsmead Stadium (cricket), the Cell C Sharks (rugby), and the Hollywoodbets Greyville and Scottsville Racecourses (horse racing). In Ireland, Hollywoodbets sponsors the horse racing track at Dundalk Stadium.”


Meanwhile, 2020 represents the start of a new era for Brentford. The Club has moved to a brand new, 17,250-seater stadium, less than a mile from Griffin Park – The Bees’ previous home of 116 years. Thomas Frank’s side has overcome three Premier League sides this season and will face Newcastle United in the Quarter-Finals of the Carabao Cup on 22 December.